Introduction:
The NGOs don’t seek any profits or make
money with the services they provide but still they need to market their brand
for a number of different reasons. The brand marketing is essential because the
NGOs have to generate funds by reaching different donors. The donors for an NGO
can be local, national or even international so their marketing campaigns also
have to reach such a scope. A lot of NGOs these days, including Relief India Trust have a business
angle as well, but with no intention of using the profits for their own
wellness. Rather, the money generated through their business is used again in
their development projects which are implemented for the benefit of the
community. The NGOs have different products and services which they market in
the business domain for generating profits in order to be used for a noble
cause. This gives them numerous benefits where their products and services
reach out to the masses and generate funds and profits at the same time.
Different
Marketing Techniques used by the Relief India Trust
There are a number of marketing techniques
used by the Relief India trust for
the marketing of their brand, products and services in different business
sectors. The following is a list of some of the most useful and feasible
marketing strategies used by the NGO for their promotion:
·
The website of the NGO is the
most crucial marketing platform. It is a kind of one time investment which
isn’t too much, but the perks of such marketing are enormous. This is also the
best way to reach out to the potential donors, government and the civil society
without making much of an effort. Everybody knows that any reputable
organization does have an online presence in the form of a website.
·
Exhibition events are organized
at different platforms for selling their different products and their presence
also promotes their brand in a very effective way. The media coverage is the major benefit that the NGOs are looking to
exploit in this way.
·
The cultural and religious
events organized in different places of India also serve as a great place for
marketing their brand very effectively. The participation of people in such
events is usually a lot and then the media coverage also plays a great role in
the marketing of the brand of an NGO.
·
Different stationary items are
marketed with the logo of NGO name which are distributed freely in some regions
and also sold in the NGOs events
·
The mascots used by the NGOs
play a great and a notable role in their marketing campaigns and making the NGO
familiar at a very larger scale.
·
The NGOs also use different
types of media such as social media, print media, electronic media etc for the
promotion of their NGO brand.
